Grass is growing, buds are budding, and spring is finally here! It’s the perfect time for you to take a step back from your daily grind and take a minute to clean up your communications. With just a few small steps, you can make a big difference in how your organization is seen by outsiders.… Continue reading Freshen Up! 5 Cleaning Tips for Your Nonprofit’s Communications
Celebrating an anniversary can be a daunting opportunity. There are events to plan, themes to develop, and strategies to discuss. One of my favorite articles about anniversaries is by the Rockefeller Foundation’s CEO, Judith Rodin, “Anniversaries are Not to Be Wasted.” In the article, she describes the opportunity of an anniversary, whether it’s 20 or 100… Continue reading Visual Strategies for Celebrating a Nonprofit Anniversary
The nonprofit e-newsletter is an essential piece of how your nonprofit communicates with its supporters. It can be a perfect way for you to provide useful, directed content to your audience to keep them engaged. Or, it can bore your audience, and get sent directly to the trash. Here are three steps to improve your… Continue reading Three Steps to Improve your Nonprofit Newsletter
A new year can be full of possibilities—especially when nonprofit communicators and fundraisers spend the end of the year frantically writing e-mails, stuffing envelopes, and hosting events. So once you’ve taken some time to decompress and get back to some degree of normalcy, it’s time to look to the next year, and having to do… Continue reading 5 New Year’s Resolutions for Nonprofit Communicators
Earlier this month, I published an article The Top 5 Questions (and Answers) About Google Grants and Google AdWords for Nonprofits. As luck would have it, less than two weeks later, Google announced it was changing many core aspects of the Google Grants program, including the $2 bid cap, keyword requirements, and the minimum click-through-rate (CTR). These… Continue reading 3 Things You Need to Know About Changes to Google Grants and Adwords
How do Google Adwords work? Google Adwords is a way for businesses to pay for advertising above “earned” or organic results. Which means that people can pay money to bid in order to rank above organic results based on visits/search keywords/etc. Google Grants is a program that gives free advertising dollars to nonprofits to use… Continue reading Top 5 Questions (and Answers) about Google Grants and Google Adwords for Nonprofits
Nonprofits are always struggling with getting noticed. One of the best ways to get noticed is through social media, but it’s also one of the hardest. So how do you get through the noise? Our Powerful and Practical series helps you break through to get your message heard! What’s your purpose (on social)? Social media… Continue reading Powerful and Practical: Nonprofit Social Media Success on Twitter
