Sunshine, beaches, barbecues, the vacation you wait for all year…these are all the things that nonprofit professionals look forward to. What’s even better, most of us aren’t as busy because the constant craziness of event registrations, blog posts, interviews, and social media pushes dies down in the summer. This calm actually makes the summer one… Continue reading Why Summer Is the Best Time to Start Communications Planning
Nonprofits are always struggling with getting noticed. One of the best ways to get noticed is through social media, but it’s also one of the hardest. So how do you get through the noise? Our Powerful and Practical Social Media series helps you break through to get your message heard! What’s your purpose (on social)?… Continue reading Powerful and Practical Social Media: Facebook for Nonprofits
Great marketing requires great data. Before you launch a new marketing campaign, it is vital to get insight into your audience, which requires research. This blog post will walk you through my three favorite data tools that inform my nonprofit marketing. US Census The Census, done every ten years, is the most important data our… Continue reading Free and Easy Data Tools for Nonprofit Marketers
It’s easy to find advice on how to write the perfect story. We’ve all read those blogs and we’ve attended those webinars. But the truth is, writing the story is just one piece of the puzzle. Every story has a lifecycle. Collection, writing, editing, sharing. And this process takes an enormous amount of time. What… Continue reading The Missing Link in your Storytelling Strategy
The following is a guest blog I wrote for Williams Whittle. I hope you enjoy it! There’s one piece of feedback that every association hears: their members want to connect with their peers. They want more networking, and they want more opportunities for discussion. So associations are looking for ways to help their members connect,… Continue reading Is a Facebook Group Right for Your Association?
On May 3rd, nonprofit staff members across the country cried out in frustration as their giving day platforms shut down during Give Local America, a single day of giving across 54 communities. The failure came after weeks (or months) of nonprofits communicating with their donors to build momentum for this fundraising blitz. And on the day, around 10am EST, it all… Continue reading What To Do When Your Giving Day Goes Wrong
http://www.youtube.com/watch?v=7s22HX18wDY I mean, really.
I recently signed up for Copyblogger's daily newsletter. I really dig their aesthetic and voice, and so I figured why not get one more daily e-mail for me to shlog through. It will at least be nice to look at. Today's article was 8 (Easily Avoidable) Ways to Lose Your Prospect's Trust. They were great tips. For… Continue reading What No One Seems to Know About Communications