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Three Steps to Improve your Nonprofit Newsletter

The nonprofit e-newsletter is an essential piece of how your nonprofit communicates with its supporters. It can be a perfect way for you to provide useful, directed content to your audience to keep them engaged. Or, it can bore your audience, and get sent directly to the trash. Here are three steps to improve your… Continue reading Three Steps to Improve your Nonprofit Newsletter

Communications, Nonprofits

5 New Year’s Resolutions for Nonprofit Communicators

A new year can be full of possibilities—especially when nonprofit communicators and fundraisers spend the end of the year frantically writing e-mails, stuffing envelopes, and hosting events. So once you’ve taken some time to decompress and get back to some degree of normalcy, it’s time to look to the next year, and having to do… Continue reading 5 New Year’s Resolutions for Nonprofit Communicators

Nonprofits

3 Things You Need to Know About Changes to Google Grants and Adwords

Earlier this month, I published an article The Top 5 Questions (and Answers) About Google Grants and Google AdWords for Nonprofits. As luck would have it, less than two weeks later, Google announced it was changing many core aspects of the Google Grants program, including the $2 bid cap, keyword requirements, and the minimum click-through-rate (CTR). These… Continue reading 3 Things You Need to Know About Changes to Google Grants and Adwords

Communications, Fundraising, Nonprofits, Uncategorized

Top 5 Questions (and Answers) about Google Grants and Google Adwords for Nonprofits

How do Google Adwords work? Google Adwords is a way for businesses to pay for advertising above “earned” or organic results. Which means that people can pay money to bid in order to rank above organic results based on visits/search keywords/etc. Google Grants is a program that gives free advertising dollars to nonprofits to use… Continue reading Top 5 Questions (and Answers) about Google Grants and Google Adwords for Nonprofits

Communications, Uncategorized

Powerful and Practical: Nonprofit Social Media Success on Twitter

Nonprofits are always struggling with getting noticed. One of the best ways to get noticed is through social media, but it’s also one of the hardest. So how do you get through the noise? Our Powerful and Practical series helps you break through to get your message heard! What’s your purpose (on social)? Social media… Continue reading Powerful and Practical: Nonprofit Social Media Success on Twitter

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How Nonprofits Can Use Marketing Funnels to Gain New Donors 

An organization’s most important audience is their donors. Donor support makes your nonprofit possible, and they need to be the primary audience for timely information, updates, and gratitude from your organization. But how do you grow your donor base? How do you create a flow of new donors to support your fundraising? You create a… Continue reading How Nonprofits Can Use Marketing Funnels to Gain New Donors