Communications, Nonprofits, Uncategorized

4 New Year’s Resolutions for Better Nonprofit E-mails

We all know that early January is the time to make New Year’s resolutions that we (hopefully) keep. Changing behavior is always hard, but this time of year makes us feel like it’s a little easier, a little closer at hand. This blog will outline some New Year’s resolutions to get more of your e-mails… Continue reading 4 New Year’s Resolutions for Better Nonprofit E-mails

Communications, Nonprofits

5 New Year’s Resolutions for Nonprofit Communicators

A new year can be full of possibilities—especially when nonprofit communicators and fundraisers spend the end of the year frantically writing e-mails, stuffing envelopes, and hosting events. So once you’ve taken some time to decompress and get back to some degree of normalcy, it’s time to look to the next year, and having to do… Continue reading 5 New Year’s Resolutions for Nonprofit Communicators

Nonprofits

3 Things You Need to Know About Changes to Google Grants and Adwords

Earlier this month, I published an article The Top 5 Questions (and Answers) About Google Grants and Google AdWords for Nonprofits. As luck would have it, less than two weeks later, Google announced it was changing many core aspects of the Google Grants program, including the $2 bid cap, keyword requirements, and the minimum click-through-rate (CTR). These… Continue reading 3 Things You Need to Know About Changes to Google Grants and Adwords

Communications, Fundraising, Nonprofits, Uncategorized

Top 5 Questions (and Answers) about Google Grants and Google Adwords for Nonprofits

How do Google Adwords work? Google Adwords is a way for businesses to pay for advertising above “earned” or organic results. Which means that people can pay money to bid in order to rank above organic results based on visits/search keywords/etc. Google Grants is a program that gives free advertising dollars to nonprofits to use… Continue reading Top 5 Questions (and Answers) about Google Grants and Google Adwords for Nonprofits

Communications, Nonprofits

Powerful and Practical Social Media: Facebook for Nonprofits

Nonprofits are always struggling with getting noticed. One of the best ways to get noticed is through social media, but it’s also one of the hardest. So how do you get through the noise? Our Powerful and Practical Social Media series helps you break through to get your message heard! What’s your purpose (on social)?… Continue reading Powerful and Practical Social Media: Facebook for Nonprofits

Nonprofits

Should your Nonprofit Be on Instagram?

Instagram has become an effective outlet for many nonprofits, including UN Foundation, To Write Love on Her Arms, and the ASPCA. But many nonprofits have struggled with the platform, finding little success in their hard work. As a nonprofit, you have limited time and resources. So, I encourage you to ask yourself: is Instagram a… Continue reading Should your Nonprofit Be on Instagram?