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Why Demi Lovato is Right about Nonprofits

Nonprofit leaders are constantly writing about the unequal relationship between nonprofits and the people and institutions which fund them. Pieces like Dan Pallotta’s famous TED Talk, the Overhead Myth, NCRP’s blog post on reverse grantmaking, Chronicle of Philanthropy op-eds, and Nonprofit with Balls’ Nonprofit Hunger Games all show specifics ways this plays out in the… Continue reading Why Demi Lovato is Right about Nonprofits

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The Easy Elevator Pitch for your Nonprofit (Part 2)

Last week, I shared a simple equation for making an easy elevator pitch for your nonprofit. Take a quick look at that post before reading this one. We all know that creating a plan is half the battle. Implementing is where it can get very tricky. This blog post will detail how to implement it… Continue reading The Easy Elevator Pitch for your Nonprofit (Part 2)

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The Easy Elevator Pitch for your Nonprofit (Part 1)

There is one question that can strike fear into a nonprofit employee’s heart. “Oh and what does your nonprofit do?” We all know, of course, what we do. But everyone’s answer may be a little different.  And there is nothing worse than hearing a board member or volunteer’s response and immediately thinking, “Where did THAT… Continue reading The Easy Elevator Pitch for your Nonprofit (Part 1)

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4 Easy Things You Can Do to Measure Your Nonprofit’s Communications

In PR, variables and exceptions go on forever. There’s no one answer to any question, and there really aren’t any blanket statements that help your nonprofit (except maybe don’t give your social media passwords to your intern). So when a nonprofit wants to improve their communications, it takes some research. There are too many variables… Continue reading 4 Easy Things You Can Do to Measure Your Nonprofit’s Communications

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Nonprofits Are All the Same (and Other Totally, Definitely True Things)

A few years ago, I was working with an organization which was having trouble with messaging, and I brought in a few communications firms to pitch a rebranding campaign. At the end of one such pitch, I asked what type of research they proposed doing. They responded with, “Well, we’ve worked with many nonprofits, so… Continue reading Nonprofits Are All the Same (and Other Totally, Definitely True Things)

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Happily Ever After: Why Nonprofits Should Commit to Communications

It has become common knowledge all nonprofits need to invest in communications. At the very minimum, they need to have a website and some messaging. Steps above that may include social media, traditional media relations, branding, e-mail marketing, and much more. But many of these investments are made as a big, one-time investment (i.e. "We need… Continue reading Happily Ever After: Why Nonprofits Should Commit to Communications

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Why Millennials Are Not your Target Audience

Every organization is looking to reach more people. Companies are looking for more clients, nonprofits are looking for donors, and millennials (people aged 18-33) seem like a great target group. But there's one problem. Just like all 60 year-olds are not the same, neither are 30 year-olds. Millennials are not an audience. There are about 92 million… Continue reading Why Millennials Are Not your Target Audience

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4 Questions to Ask When Redesigning your Nonprofit Website

This week, I was writing some recommendations for an organization on the design of their new website. It had a beautiful look and feel, but the content was rather disorganized and confusing. And the truth is, it's easy to find yourself in a similar situation. While there are many low-cost website options (WordPress, SquareSpace, Wix, etc.), most nonprofits don't… Continue reading 4 Questions to Ask When Redesigning your Nonprofit Website