Category: Uncategorized
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Top 5 Questions (and Answers) about Google Grants and Google Adwords for Nonprofits
How do Google Adwords work? Google Adwords is a way for businesses to pay for advertising above “earned” or organic results. Which means that people can pay money to bid in order to rank above organic results based on visits/search keywords/etc. Google Grants is a program that gives free advertising dollars to nonprofits to use…
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How Nonprofits Can Use Marketing Funnels to Gain New Donors
An organization’s most important audience is their donors. Donor support makes your nonprofit possible, and they need to be the primary audience for timely information, updates, and gratitude from your organization. But how do you grow your donor base? How do you create a flow of new donors to support your fundraising? You create a…
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Why Summer Is the Best Time to Start Communications Planning
Sunshine, beaches, barbecues, the vacation you wait for all year…these are all the things that nonprofit professionals look forward to. What’s even better, most of us aren’t as busy because the constant craziness of event registrations, blog posts, interviews, and social media pushes dies down in the summer. This calm actually makes the summer one…
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4 Event Marketing Mistakes Your Nonprofit May Be Making
Every nonprofit needs to pull off great events, but you can’t have a great event without getting people to come, and that requires marketing. You don’t need a big budget for marketing, but you do need to spend time planning your outreach. This blog post will help you avoid the biggest pitfalls of a nonprofit…
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5 Reasons to Invest in Nonprofit Communications
Many of us in communications are competing for unrestricted funding (the birthday cake of the nonprofit budget) and we need to give clear reasons for why our department deserves the resources. At that moment, how isn’t as important. Your boss, board, or donor will want to know the why. Why are we investing in this? Why…
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The Missing Link in your Storytelling Strategy
It’s easy to find advice on how to write the perfect story. We’ve all read those blogs and we’ve attended those webinars. But the truth is, writing the story is just one piece of the puzzle. Every story has a lifecycle. Collection, writing, editing, sharing. And this process takes an enormous amount of time. What…
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5 Ways to Make the Most of your New GuideStar Nonprofit Profile
The following is a guest blog I wrote for Williams Whittle. I hope you enjoy it! GuideStar has announced a complete website redesign, which included a vastly different way nonprofit information was shared with the public. The design did away with the old style tabs structure, and instead shows an entire Nonprofit Profile, featuring modular…
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Bizsplaining: Mansplaining for Nonprofits
A few years back, I was getting pro bono advice from a few PR folks who worked at big firms. They had fancy degrees and long, unintelligible titles. I showed them a few examples of our collateral, our website, and our social media posts, and sought their advice. “Well, first you need a completely new website.…
Allison Carney Consulting 