Nonprofits

3 Things You Need to Know About Changes to Google Grants and Adwords

Earlier this month, I published an article The Top 5 Questions (and Answers) About Google Grants and Google AdWords for Nonprofits. As luck would have it, less than two weeks later, Google announced it was changing many core aspects of the Google Grants program, including the $2 bid cap, keyword requirements, and the minimum click-through-rate (CTR). These… Continue reading 3 Things You Need to Know About Changes to Google Grants and Adwords

Communications, Fundraising, Nonprofits, Uncategorized

Top 5 Questions (and Answers) about Google Grants and Google Adwords for Nonprofits

How do Google Adwords work? Google Adwords is a way for businesses to pay for advertising above “earned” or organic results. Which means that people can pay money to bid in order to rank above organic results based on visits/search keywords/etc. Google Grants is a program that gives free advertising dollars to nonprofits to use… Continue reading Top 5 Questions (and Answers) about Google Grants and Google Adwords for Nonprofits