Author: ahcarney
-
5 New Year’s Resolutions for Nonprofit Communicators
A new year can be full of possibilities—especially when nonprofit communicators and fundraisers spend the end of the year frantically writing e-mails, stuffing envelopes, and hosting events. So once you’ve taken some time to decompress and get back to some degree of normalcy, it’s time to look to the next year, and having to do…
-
3 Things You Need to Know About Changes to Google Grants and Adwords
Earlier this month, I published an article The Top 5 Questions (and Answers) About Google Grants and Google AdWords for Nonprofits. As luck would have it, less than two weeks later, Google announced it was changing many core aspects of the Google Grants program, including the $2 bid cap, keyword requirements, and the minimum click-through-rate (CTR). These…
-
Top 5 Questions (and Answers) about Google Grants and Google Adwords for Nonprofits
How do Google Adwords work? Google Adwords is a way for businesses to pay for advertising above “earned” or organic results. Which means that people can pay money to bid in order to rank above organic results based on visits/search keywords/etc. Google Grants is a program that gives free advertising dollars to nonprofits to use…
-
How Nonprofits Can Use Marketing Funnels to Gain New Donors
An organization’s most important audience is their donors. Donor support makes your nonprofit possible, and they need to be the primary audience for timely information, updates, and gratitude from your organization. But how do you grow your donor base? How do you create a flow of new donors to support your fundraising? You create a…
-
Why Summer Is the Best Time to Start Communications Planning
Sunshine, beaches, barbecues, the vacation you wait for all year…these are all the things that nonprofit professionals look forward to. What’s even better, most of us aren’t as busy because the constant craziness of event registrations, blog posts, interviews, and social media pushes dies down in the summer. This calm actually makes the summer one…
-
Free and Easy Data Tools for Nonprofit Marketers
Great marketing requires great data. Before you launch a new marketing campaign, it is vital to get insight into your audience, which requires research. This blog post will walk you through my three favorite data tools that inform my nonprofit marketing. US Census The Census, done every ten years, is the most important data our…
-
4 Event Marketing Mistakes Your Nonprofit May Be Making
Every nonprofit needs to pull off great events, but you can’t have a great event without getting people to come, and that requires marketing. You don’t need a big budget for marketing, but you do need to spend time planning your outreach. This blog post will help you avoid the biggest pitfalls of a nonprofit…
-
5 Reasons to Invest in Nonprofit Communications
Many of us in communications are competing for unrestricted funding (the birthday cake of the nonprofit budget) and we need to give clear reasons for why our department deserves the resources. At that moment, how isn’t as important. Your boss, board, or donor will want to know the why. Why are we investing in this? Why…
Allison Carney Consulting 