Author: ahcarney
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The Missing Link in your Storytelling Strategy
It’s easy to find advice on how to write the perfect story. We’ve all read those blogs and we’ve attended those webinars. But the truth is, writing the story is just one piece of the puzzle. Every story has a lifecycle. Collection, writing, editing, sharing. And this process takes an enormous amount of time. What…
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What To Do When Your Giving Day Goes Wrong
On May 3rd, nonprofit staff members across the country cried out in frustration as their giving day platforms shut down during Give Local America, a single day of giving across 54 communities. The failure came after weeks (or months) of nonprofits communicating with their donors to build momentum for this fundraising blitz. And on the day, around 10am EST, it all…
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5 Ways to Make the Most of your New GuideStar Nonprofit Profile
The following is a guest blog I wrote for Williams Whittle. I hope you enjoy it! GuideStar has announced a complete website redesign, which included a vastly different way nonprofit information was shared with the public. The design did away with the old style tabs structure, and instead shows an entire Nonprofit Profile, featuring modular…
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Bizsplaining: Mansplaining for Nonprofits
A few years back, I was getting pro bono advice from a few PR folks who worked at big firms. They had fancy degrees and long, unintelligible titles. I showed them a few examples of our collateral, our website, and our social media posts, and sought their advice. “Well, first you need a completely new website.…
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The Importance of Sitting Down: White People and Equity
In the nonprofit sector, discussions of diversity and equity are everywhere. Sometimes it feels like the statement, “But we need to make sure [blank] is equitable,” is said in every single meeting. But too often it’s said by white people. To white people. About people of color. Last week, Rainier Valley Corps hosted its third…
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How to Create a Nonprofit Communications Plan from Scratch (Part 2)
This month, YNPN Seattle is posting blogs about “starting from scratch.” They’ll be giving you tips and advice on how to build things from the ground up—without burning out. My installment in is focused on creating an attainable, effective, and measurable communications plan. So last week, I shared some tips for sketching out the main…
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How to Create a Nonprofit Communications Plan from Scratch (Part 1)
This month, YNPN Seattle is posting blogs about “starting from scratch.” They’ll be giving you tips and advice on how to build things from the ground up—without burning out. My installment in is focused on creating an attainable, effective, and measurable communications plan. If you’re anything like me, starting from scratch is terrifying. You’re watching…
Allison Carney Consulting 