Category: Communications
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Bad News Bears: How to Announce Big Changes at Your Nonprofit
In my last blog post, I outlined the many reasons why I prefer communications systems over plans. Systems keep you flexible and able to adapt and shift your organization to meet the needs of your community. Adaptability is a great strength, but big changes can be jarring for your community. Your organization may have started…
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Why your nonprofit should stop making plans and start making systems
Like you, I am tired of living in unprecedented times. In addition to the daily onslaught on our civil rights, all of us, and our organizations, are in more precarious positions than before. I’ve been consulting for over a decade now and I’ve made countless communications plans for clients, most of whom are small nonprofits…
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7 of my favorite marketing tools with nonprofit discounts
As a nonprofit communicator, you’re wearing too many hats. There are emails to send, images to post, stories to collect, with no end in sight. And while no one wants to add a new technology to their life (must I remember yet another password?), an investment up front can save a lot of time in…
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Marketing Your Nonprofit Event Using Facebook
Facebook is an obvious choice to market your event, with its 1.7 billion users. But with 38 million other Facebook events to compete with, how do you make yours stand out? Here are a few suggestions: Make it look good The best thing you can do to help your event take off on Facebook is to make…
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4 New Year’s Resolutions for Better Nonprofit E-mails
We all know that early January is the time to make New Year’s resolutions that we (hopefully) keep. Changing behavior is always hard, but this time of year makes us feel like it’s a little easier, a little closer at hand. This blog will outline some New Year’s resolutions to get more of your e-mails…
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SEO Basics for Nonprofits: Part 2
Every organization wants to improve their website’s SEO (search engine optimization). We work hard to create engaging content, and improving the SEO for your nonprofit website is the best way to get more views, more comments, and more engagement. However, it can be hard to know what’s worthwhile to do, and what’s not going to…
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SEO Basics for Nonprofits: Part 1
Every organization wants to improve their website’s SEO (search engine optimization). We work hard to create engaging content, and improving the SEO for your nonprofit website is the best way to get more views, more comments, and more engagement. However, it can be hard to know what’s worthwhile to do, and what’s not going to…
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3 Things Every Nonprofit Should Know About Internet Privacy
Privacy concerns are all over the news lately, with breaches in Equifax, Cambridge Analytica misusing data, and Facebook’s Mark Zuckerberg being questioned by Congress. But how does all this privacy talk affect nonprofits? Many nonprofits store valuable user information, including e-mails, credit card info, addresses, and even more nuanced data such as birthdays, interests, and…
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Freshen Up! 5 Cleaning Tips for Your Nonprofit’s Communications
Grass is growing, buds are budding, and spring is finally here! It’s the perfect time for you to take a step back from your daily grind and take a minute to clean up your communications. With just a few small steps, you can make a big difference in how your organization is seen by outsiders.…
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Visual Strategies for Celebrating a Nonprofit Anniversary
Celebrating an anniversary can be a daunting opportunity. There are events to plan, themes to develop, and strategies to discuss. One of my favorite articles about anniversaries is by the Rockefeller Foundation’s CEO, Judith Rodin, “Anniversaries are Not to Be Wasted.” In the article, she describes the opportunity of an anniversary, whether it’s 20 or 100…
Allison Carney Consulting 