Category: Nonprofits
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7 of my favorite marketing tools with nonprofit discounts
As a nonprofit communicator, you’re wearing too many hats. There are emails to send, images to post, stories to collect, with no end in sight. And while no one wants to add a new technology to their life (must I remember yet another password?), an investment up front can save a lot of time in…
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When well-meaning white women refuse to call out white supremacy
I was sheepish when I said it, looking down the table of white faces in our first strategic planning committee meeting, “I think it’s a problem that we’re all white people here, that our leadership is majority white, and we’re making these decisions on behalf of the community, which is mostly people of color.” The board…
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5 Ways to Keep your Nonprofit E-mails out of Spam Folders
Everyone hates spam e-mails. We’ve all gotten more cash offers in our inbox that we care to remember and who knows how many Nigerian princes have waited patiently for responses to their carefully-worded e-mails. So when our e-mail servers began filtering out spam messages through junk folders, we all collectively breathed a sigh of relief.…
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4 New Year’s Resolutions for Better Nonprofit E-mails
We all know that early January is the time to make New Year’s resolutions that we (hopefully) keep. Changing behavior is always hard, but this time of year makes us feel like it’s a little easier, a little closer at hand. This blog will outline some New Year’s resolutions to get more of your e-mails…
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Visual Strategies for Celebrating a Nonprofit Anniversary
Celebrating an anniversary can be a daunting opportunity. There are events to plan, themes to develop, and strategies to discuss. One of my favorite articles about anniversaries is by the Rockefeller Foundation’s CEO, Judith Rodin, “Anniversaries are Not to Be Wasted.” In the article, she describes the opportunity of an anniversary, whether it’s 20 or 100…
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5 New Year’s Resolutions for Nonprofit Communicators
A new year can be full of possibilities—especially when nonprofit communicators and fundraisers spend the end of the year frantically writing e-mails, stuffing envelopes, and hosting events. So once you’ve taken some time to decompress and get back to some degree of normalcy, it’s time to look to the next year, and having to do…
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3 Things You Need to Know About Changes to Google Grants and Adwords
Earlier this month, I published an article The Top 5 Questions (and Answers) About Google Grants and Google AdWords for Nonprofits. As luck would have it, less than two weeks later, Google announced it was changing many core aspects of the Google Grants program, including the $2 bid cap, keyword requirements, and the minimum click-through-rate (CTR). These…
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Top 5 Questions (and Answers) about Google Grants and Google Adwords for Nonprofits
How do Google Adwords work? Google Adwords is a way for businesses to pay for advertising above “earned” or organic results. Which means that people can pay money to bid in order to rank above organic results based on visits/search keywords/etc. Google Grants is a program that gives free advertising dollars to nonprofits to use…
Allison Carney Consulting 