Communications, Nonprofits

5 New Year’s Resolutions for Nonprofit Communicators

A new year can be full of possibilities—especially when nonprofit communicators and fundraisers spend the end of the year frantically writing e-mails, stuffing envelopes, and hosting events. So once you’ve taken some time to decompress and get back to some degree of normalcy, it’s time to look to the next year, and having to do… Continue reading 5 New Year’s Resolutions for Nonprofit Communicators

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Communications, Fundraising, Nonprofits, Uncategorized

Top 5 Questions (and Answers) about Google Grants and Google Adwords for Nonprofits

How do Google Adwords work? Google Adwords is a way for businesses to pay for advertising above “earned” or organic results. Which means that people can pay money to bid in order to rank above organic results based on visits/search keywords/etc. Google Grants is a program that gives free advertising dollars to nonprofits to use… Continue reading Top 5 Questions (and Answers) about Google Grants and Google Adwords for Nonprofits

Communications, Fundraising, Nonprofits

What To Do When Your Giving Day Goes Wrong

On May 3rd, nonprofit staff members across the country cried out in frustration as their giving day platforms shut down during Give Local America, a single day of giving across 54 communities. The failure came after weeks (or months) of nonprofits communicating with their donors to build momentum for this fundraising blitz. And on the day, around 10am EST, it all… Continue reading What To Do When Your Giving Day Goes Wrong

Uncategorized

5 Ways to Make the Most of your New GuideStar Nonprofit Profile

The following is a guest blog I wrote for Williams Whittle. I hope you enjoy it! GuideStar has announced a complete website redesign, which included a vastly different way nonprofit information was shared with the public. The design did away with the old style tabs structure, and instead shows an entire Nonprofit Profile, featuring modular… Continue reading 5 Ways to Make the Most of your New GuideStar Nonprofit Profile